| Primary strength |
Best overall: fresh, convenient high-protein meals |
Performance-focused, organic macro-balanced meals |
Local-chef meals with strong diet customization |
| Meal style |
Fully prepared, single-serve meals; heat and eat in minutes |
Fully prepared entrées plus meal-prep proteins, carbs, and veggies |
Fully prepared meals cooked by local partner kitchens |
| Diet focus |
High-protein, calorie-smart, keto, low-carb, vegan/veggie |
Keto, paleo, clean eating, vegan, vegetarian, high-protein |
Paleo, keto, low-carb, Whole30, plant-based, Mediterranean, <500-calorie, and more |
| Fresh vs frozen |
Delivered fresh, never frozen; typically stays fresh ~7 days in the fridge |
Pre-prepared “deep-chilled” meals shipped fresh and reheated at home |
Fresh, never frozen; meals made without gluten, dairy, or refined sugars |
| Menu variety |
100+ weekly options plus breakfast, smoothies, snacks, and add-ons |
Structured menus within each plan; variety depends on chosen plan |
35+ options per week in most regions; menu varies by local chefs |
| Ordering flexibility |
Subscription with 6–18 meals/week; easy to skip weeks or cancel |
Subscription; mix complete meals and meal-prep items; can skip weeks |
Flexible weekly orders by delivery day; availability varies by metro area |
| Nutrition & coaching |
Dietitian-designed meals plus optional 1:1 nutrition coaching |
Robust app, tracking tools, and programs for weight loss & performance |
Dietitian-designed menus; no dedicated tracking app |
| Price positioning |
Premium but competitive for fresh, fully prepared meals |
Generally on the higher side, reflecting organic sourcing and coaching |
Pricing varies by city; often similar to healthy local takeout |
| Availability |
Ships to most of the contiguous U.S. |
Ships nationwide in the U.S. |
Available only in select U.S. markets/metro areas |
| Best for |
Busy people who want tasty, macro-friendly meals with zero cooking |
Athletes and dieters who want tight macro control and organic ingredients |
Foodies and special-diet eaters who want local-chef meals (where available) |