| Primary strength |
Best overall: flexibility + perks + premium 5G access |
Low-cost plans when prepaying several months |
In-store help with simple unlimited options |
| Networks used |
Access to major 4G/5G networks via MVNO arrangements |
Runs on a major US 5G network as an MVNO |
Uses AT&T’s nationwide network as a prepaid brand |
| Plan structure |
Build-your-own, pooled, and unlimited plans with line-level control |
Set data buckets (e.g., fixed GB or “unlimited”) purchased in multi-month terms |
Simple single-line and family unlimited plans with a smaller set of choices |
| Hotspot & extras |
Hotspot available on many plans; perks such as streaming or international benefits on select unlimited tiers |
Hotspot access on eligible plans; focus is mostly on straightforward data |
Hotspot and extras vary by plan; some tiers limit hotspot or speeds |
| International options |
International calling and roaming options on select plans; good for travelers on certain tiers |
International add-ons available; mainly geared toward calling and limited roaming |
International options focused on calling and add-on roaming for select destinations |
| Family / multi-line value |
Very strong: mix and match plans per line with shared perks |
Discounts mostly tied to term length rather than many lines |
Family-line discounts on unlimited plans if you bring several lines |
| Activation experience |
Modern online signup, strong eSIM support, quick activation |
Fully online signup, physical SIM & eSIM options where supported |
Online or in-store activation; good if you prefer in-person setup |
| Support |
Online chat and support; digital-first experience |
Online support; no dedicated retail store network |
Online support plus plenty of physical stores |
| Plan flexibility |
High: easy to experiment with different plan types and line setups |
Best if you’re comfortable locking in a plan for 3–12 months |
Good for set-it-and-forget-it unlimited plans; fewer granular tweaks |
| Best for |
Users who want the most control, perks, and premium coverage options |
Budget-conscious users who don’t mind paying upfront |
People who want in-store service and simple unlimited plans |